Saleh Husein is an Indonesian photographer whose practice spans lifestyle, commercial, and editorial photography. Having worked with brands including Erspo, New Balance, Norge, and Lazy Golf, his work is recognized for translating brand narratives into visually compelling experiences. Over nearly a decade behind the camera, Saleh has developed an intuitive approach to image-making that combines thoughtful composition, vibrant color palettes, and an appreciation for the relationship between people and the spaces they inhabit. His photographs balance authenticity with refined visual direction, creating images that feel contemporary, inviting, and emotionally resonant.
For Sonar Paraiso, Saleh developed Artful Living, Playful Escapes, a campaign that embraces the property’s vibrant personality through an immersive visual narrative. Inspired by the dialogue between art, architecture, and hospitality, the campaign positions Sonar Paraiso as a destination where every corner encourages exploration, creativity, and moments of joyful escape.
Through cinematic storytelling, lifestyle photography, and expressive portraiture, the campaign follows guests as they interact with colorful interiors, curated artworks, and thoughtfully designed spaces. Dynamic compositions, playful visual rhythms, and richly layered details celebrate the property’s spirited identity, capturing the effortless balance between relaxation and artistic discovery.
Rather than presenting hospitality as a passive experience, Artful Living, Playful Escapes invites guests to become participants within the space itself– engaging with art, embracing spontaneity, and discovering a place where everyday living is elevated through creativity. At Sonar Paraiso, every stay becomes an encounter with color, design, and the freedom to experience life more playfully.
